Why I love digital marketing
But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply called marketing. Digital marketing is just one aspect of the bigger “marketing” but is of course the most commonly used tactical marketing communications area today. Digital marketing is the marketing […]
8 ways to increase LinkedIn connections
LinkedIn is an extremely valuable tool in B2B tech marketing. So it’s important to make the most of it. And to do that you need to have good connections and participate in relevant groups. I don’t recommend connecting with people just for the sake of it, or accepting connection requests from people you’ve never heard […]
Tech Marketing newsletter Dec 18
This month’s newsletter features Tech Ireland awards, event planning tips and 9 ways to use a blog post. Click on the image to view.
Case study: Social Media training with McGrath Barrett
Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland. In 2012, Bríd McGrath and Julia Barrett wished to extend the organisation’s training portfolio to include social media and was looking for an associate to assist with creation and delivery. […]
Technology Ireland Industry Awards 2018
Updated 26 Oct 18. The annual Technology Ireland Industry Awards are now open. (AKA Irish Software Awards). Entries must be submitted by 30 September, so you don’t have much time. This year there is a new category called “Women in Technology Company Award.” This will recognise a tech company that has demonstrated a strong commitment […]
How to write a company overview brochure
So how do you write a company overview brochure? What do you need to include? How much should you write? You can of course go down the professional route and create a lovely brochure (ideal situation), but most likely you will have a one or two pager – more like a datasheet. And in that, […]
Tech marketing newsletter March 2018
March 2018. This edition of the Tech Marketing newsletter has a special treat. All the Irish business and technology awards you need to know about. Awards provide prestige and are great for branding. They are also great for team morale and, of course, marketing.
Google MyBusiness posts now available
Do you need another place to add your blog post? Well Google MyBusiness posts (formerly Google Maps) is the place. This is a fairly recent addition (June 2017 for most of us) and an excellent way of reaching new people as the content appears in both Google search and Google maps results. Posting blogs, events, products/services […]
3 marketing projects to focus on in 2018 with limited marketing budget
New year, new you! And part of the new you is to do some more marketing. But where should you start? There are tons of things that you can do of course, but here are the top 3 marketing projects to focus on in 2018 with a limited marketing budget and in order of importance. […]